How does Organic September help farmers and producers?

According to the Ethical Consumerism Report 2021 (which has tracked the total UK ethical expenditure every year for the past two decades) organically certified food grew by 13% in 2021. 

This growth is nothing but remarkable seeing that the 2021 report was compiled during a global pandemic and a heavily disrupted supply chain. What then, drives such progress in the organic market even in challenging times?

Ethical food shopping trends reflect the changing diets of the British consumer with the vegetarian and plant-based alternatives category increasing in sales by 34%, now worth £1.5bn.

But this is just part of the pictures. Whether we like it or not, we live and work in a highly influenceable society in which the right image and slogan can make or break sales. Awareness campaigns such as Organic September bridge the gap between producer and consumer by not only delivering concise and to the point messaging - better for wildlife / better for soil / helping to combat climate change / reduced exposure to pesticides – but combines this with appealing images and fun activities. 

Go Organics gave out free GOTS certified organic cotton bags at independent organic retailers, Yeo Valley and Dove Farms ran give-aways, Aberdeen Live featured five eco-friendly food outlets to visit during Organic September and Daioni Organic ran a photography competition.
Business such as Cooke Aquaculture Scotland chose the heading of Organic September to announce that its newest seawater site – Bay of Holland in Stronsay – has become the latest to achieve organic certification.

Organic September is marketing at its very best, giving farmers and producers a fun and inclusive platform on which their messaging is heard across the country, driving up sale figures as much as people’s benevolent attitude towards organic farming and producing.